By  on June 20, 2008

ATLANTA — Hennes & Mauritz drew a crowd for the opening of its first store here.

About 850 shoppers waited in a line that wrapped around the block last Friday as the Swedish fast-fashion behemoth launched its only full-concept store in the Southeast. The two-level, 24,000-square-foot space offers women's, men's, children's, accessories, lingerie and swimwear, priced from $5.90 to $69.90.

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