By  on December 11, 2006

Sweden’s Hennes & Mauritz said Monday it would open its first store in Japan in 2008, pointing to a period of accelerating growth for European fast-fashion firms in Asia.

Construction has started on the 15,000-square-foot shop, which will be located in Tokyo’s Harajuku shopping district. It is expected to be the first of a string of stores in Japan for H&M.

“Japan is an exciting market for H&M, with fashion-conscious consumers with great spending power,” said Rolf Eriksen, H&M’s chief executive officer, in a statement. “With a population of 128 million, and almost 13 million in Tokyo, we see great opportunities for expansion in this part of the world.”


For complete coverage see tomorrow's issue of WWD.

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus