The Chicago men’s specialty store this month is launching a full e-commerce site and is segmenting its two stores to focus on more specialized merchandise offerings.
The 1,100-square-foot main store at 607 North State Street is being converted into Haberdash Bespoke and will focus exclusively on soft tailored clothing, luxury sportswear and dressy footwear. The Haberdash EDC unit, at 611 North State Street, has nearly doubled its selling space and will now concentrate on casual sportswear and footwear to complement its apothecary and accessories offerings. Haberdash EDC, which has 1,100 square feet on the main floor, acquired an extra 800 square feet by adding a previously unused downstairs level.
“We started with one store, outgrew that and added Haberdash EDC last November,” said Jerry Kamhi, co-owner. “Then we outgrew that too. So we decided to differentiate the two locations by focusing on the dressier merchandise at Haberdash Bespoke and opening the downstairs at EDC and moving our denim and other sportswear there.” In addition, he said, the barbershop at EDC will now be in operation five days a week, up from one.
The Bespoke location will carry both made-to-measure and off-the-rack clothing and furnishings. Its most successful vendor is LBM 1911, and it is adding Southwick for fall. The relocation of the casual sportswear to EDC is “a great way to call out that it’s more of a tailored store,” he said. Other brands include Alfred Sargent, Carmina, Drake’s, Gloverall, Hilditch & Key, Mackintosh, S.N.S. Herning, Scott & Charters, Tricker’s, New England Shirt Co. and Oliver Spencer.
The EDC store carries brands such as Baldwin Denim, Canada Goose, Filson, Gitman Vintage, Herschel Supply Co., Kelty, Levi’s Made & Crafted, Red Wing, Woolrich John Rich & Bros., Reigning Champ, Rogue Territory, Quoddy, Corgi, Todd Snyder and Wolverine 1,000 Mile.
Kamhi, whose retail background includes Bigsby & Kruthers, Knot Shop and Ringolevio, said the separation between the two locations is designed to provide more breadth of merchandise and appeal to a wider swathe of shoppers. “In some cases, it’ll be the same customer, but in other cases it’ll be different,” he said. “To stay relevant and grow, you have to continue to evolve your offering.” He said that while the stores are enjoying success, the marketplace, particularly in Chicago, remains “extremely challenging.”
In addition to the store conversions, Haberdash will launch an e-commerce site in about two weeks. The store, which was founded in 2005, also has a blog devoted to men’s style.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty