NEW YORK — Halsey Meyer Schroeder wants to help the woman of a certain age who can’t find anything to wear.
The 27-year-old Harvard Business School graduate is launching Halsbrook.com on Sept. 10. She got the idea for the site after listening to her mother talking with friends about how “they couldn’t find anything to buy online. There was a lot of contemporary, but it was too flashy and a bit too forward.”
Halsbrook will define customers by lifestyle rather than age. “There’s an aesthetic to the kind of clothes we want to sell,” Meyers Schroeder said.
“A lot of Web sites today are geared to a very young audience and the clothes follow suit,” said Rosemary Audia, Halsbrook.com’s merchant adviser and a 30-year veteran of Bloomingdale’s, adding the clothes the site wants to carry will be different. “There used to be departments in most stores called ‘better designer sportswear.’ It was stylish without being forward.”
Meyer Schroeder met Audia through her mentor, the late Marvin Traub.
Halsbrook will launch with 38 brands, including Armani Collezioni, Max Mara, Piazza Sempione, Gabriele Colangelo, Peter Som, Lyn Devon and Walter Voulaz, who designs shirts, mostly in white. There will also be Zimmerli innerwear, Kara Ross handbags, Erickson Beamon jewelry, Hania by Anya Cole hats and Begg Scotland scarves. Dresses will be priced up to $1,500 with outerwear topping out at $4,000. There will be 52 brands for resort.
Amy Zaterman, a stylist who’s worked with high-net-worth clients, is Halsbrook’s chief of merchandising.
“We buy and own the inventory,” Meyer Schroeder said of the privately held company. “We want customers to have an excellent experience so we have to control everything. We’re very committed long term. We’ll try to liquidate excess inventory through private trunk shows. Brands were happy that we’re not discounting and they liked our angle.”
“I was intrigued when I first heard about the Halsbrook.com concept,” said Max Mara chief executive officer Cristian Notari. “Max Mara’s customer profile overlaps with [Halsbrook.com’s] target, so this was an appealing opportunity to laser focus on this woman. This is a win-win situation for us as they’re not an off-price site and are holding their own inventory. We are confident that Halsbrook will properly represent Max Mara in the online space.”
“I’m [pleased] to support Halsbrook.com because we share the same demographic and philosophy of really understanding our client and how she wants to dress — in polished and effortless clothing for everyday that can last a lifetime in her wardrobe,” said Lyn Devon.
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye