By  on August 16, 2012

NEW YORK — Halsey Meyer Schroeder wants to help the woman of a certain age who can’t find anything to wear.

The 27-year-old Harvard Business School graduate is launching on Sept. 10. She got the idea for the site after listening to her mother talking with friends about how “they couldn’t find anything to buy online. There was a lot of contemporary, but it was too flashy and a bit too forward.”

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