By  on August 14, 2009

Hard Candy has traveled in many circles: Fred Segal, Sephora, Space NK and Duty Free shops across the world. Now, the brand that was founded in 1995 by Dineh Mohajer with a funky pale-blue nail polish, is entering Wal-Mart, re-created for the masses to be sold exclusively at the retail powerhouse.

Once known as the beauty brand that broke all the rules — its fashionable, trendsetting nail polishes had names like Trailer Trash; packaging married cool and girlish charm; print ads, shot by David LaChapelle, were irreverent and fantasylike — Hard Candy has experienced a roller-coaster sales and distribution cycle over the past nine years.

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