NEW YORK — The weather outside may have been frightful, but the shopping inside wasn’t so bad for the handful of customers who made it in to retail doors in the area Sunday.

The first major blizzard of 2005 dumped more than a foot of snow on parts of the Midwest before walloping the Tri-State area Saturday and Sunday with upward of 13 inches of snow. The storm spawned messy roads, snarled public transportation and states of emergency in New York and New Jersey — but it didn’t discourage a few hardy souls seen shopping on 34th Street early Sunday afternoon.

Customers who trooped out into the weather Sunday tended to be one of two varieties: snowed-in tourists, or New Yorkers hoping to have stores to themselves. At H&M, one British tourist said, “Unfortunately, we did all of our sightseeing earlier in the week, and left shopping for yesterday and today. We’re meant to fly out at half eight tonight, but that doesn’t look likely.”

“We’ve only been open a year, so this is our first snowstorm. We’re sort of figuring it out as we go along,” said Wendy Ferreira, a supervisor for Lane Bryant. The 34th Street store opened an hour late, at noon, and by 12:30, had seen just one customer.

When asked why she was shopping on such a bitterly cold day — weather was expected to top out in the high teens Sunday with windchill temperatures far below zero — one Manhattanite in front of Express, said simply: “There are fewer people in the stores.”

And also fewer stores open. Express wasn’t open, as of 12:30 p.m. on Sunday, nor were the 34th Street outposts of Gap and Victoria’s Secret. Zara was scheduled to open half an hour late, at 12:30.

Banana Republic, however, opened right on time, though employees inside the store outnumbered customers five to one. Employees of the store’s cleaning service, who normally perform duties such as washing windows and vacuuming, were diverted on Sunday morning to shovel snow and mop up the slush tracked in on floors. “Normal [staff] attrition happens on a day like today — some of our employees were not able to make it in,” said Tom Williams, general manager of Banana Republic’s 34th Street store. Williams noted that many Banana Republic outposts in Manhattan did open on time, despite the challenging conditions.

To Read the Full Article

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus