By  on September 25, 2013

LONDON — Harrods has become the first British retailer to launch an official WeChat account, giving users access to exclusive Harrods content and an opportunity to connect directly with the department store through the Chinese multimedia social network.

According to the store, WeChat has over 235 million active users, giving the retailer a chance to reach its Chinese customers, which it says is the most rapidly growing proportion of its international customer base.

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