By  on July 26, 2012

LONDON — Harvey Nichols will unveil its first stand-alone retail concept for beauty this fall with the opening of Beauty Bazaar in Liverpool, WWD has learned.

The 22,000-square-foot, three-story space will be part of Liverpool One, a shopping center built around the streets of the city center. An announcement is expected today.

The opening comes on the heels of a move by Marks & Spencer to roll out dedicated beauty and skin-care spaces — but not treatment areas — in its stores in the U.K. and abroad. Beauty Bazaar, Harvey Nichols will be a higher-end proposition, and will offer beauty, skin-care and fragrance ranges from brands such as Chanel, Yves Saint Laurent, Estée Lauder, Tom Ford Beauty, Nars, MAC, Bobbi Brown, Jo Malone, Sisley, Laura Mercier and Bliss.

The ground floor will boast treatment-oriented brands, including a Blink Brow Bar, Carita, Espa and the Organic Pharmacy, all of which will be Harvey Nichols’ exclusives in Liverpool. On the first floor, there will be a Champagne and cocktail bar with floor-to-ceiling glass frontage.

The second floor will offer treatments such as unisex waxing by Strip, spray tanning, and specialist services such as Botox, fillers and permanent makeup by Beyond MediSpa.

“We have created a true lifestyle experience where guests can meet friends and appreciate beauty in an aspirational, educational and service-driven surrounding,” said Daniela Rinaldi, the store’s group concessions and beauty director who has been spearheading the project.

“This new direction in retail will return beauty to the luxury proposition that the category once enjoyed — a feel-good experience that will deliver the very best collection of prestigious, niche and exclusive brands and services,” Rinaldi said.

Joseph Wan, the store’s chief executive officer, called beauty an “extremely resilient category that is holding up well despite the downturn. The launch of this new concept has evolved from plans to find new avenues for innovative growth.

“Beauty is the last area in which people rein in their spending during difficult times, and we are confident that this concept will be a success and provide us with the opportunity to exploit a gap in the market for stand-alone luxury beauty stores,” he added.

Wan said last year Harvey Nichols witnessed “an extremely strong” year of trading, which brought with it record profits, beating the previous high achieved in 2007-08. He did not provide actual figures.

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