By  on December 2, 2013

Haute Hippie isn’t going the safe route with its first store on the West Coast.

While many brands of its ilk are planting stores on Beverly Drive, Melrose Place and Melrose Avenue in Los Angeles, the New York-based label opted for the Sunset Plaza complex on Sunset Boulevard in West Hollywood for its 1,725-square-foot store opening today. The complex isn’t bereft of brands — Nicole Miller, Zadig & Voltaire, Calypso St. Barth, BCBG Max Azria, Sand and Oliver Peoples are among those with shops there — and it abuts the Hollywood Hills, but it hasn’t quite found its mojo as a fashion destination with beauty spots and restaurants becoming the main attractions.

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