By  on April 20, 2017

Hudson’s Bay Co. has launched the HBC Foundation in the U.S. to focus on supporting mental health programs in North America.
The launch of the foundation in the U.S. will bolster the efforts of HBC's existing foundation in Canada. Through its new U.S. launch, HBC has pledged to raise 6 million Canadian dollars, or $4.5 million, over the next three years to support mental health programs, especially those that help teens and young adults.
"There is a great need to address the issue of mental health and in particular to focus on the mental health needs of teenagers and young adults," said Jerry Storch, chief executive officer of Hudson's Bay Co., and president of HBC Foundation. "There has been a growing awareness of how important the issue is, but it's an area that has been under-served compared to other health needs."

Storch said often people with mental health issues are reluctant to seek treatment, or don't know where to go for it. However, he said HBC's efforts will support organizations that create greater awareness and help educate the public about mental health. The retailer's efforts will involve raising funds and awareness through special events, online activities, associate giving programs and certain product sales. In addition, Storch will introduce a panel on mental health at the Town & Country Philanthropy Summit on May 9.

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