NEW YORK — Ulta is putting its vote into natural bath and body with the rollout of a new line from Aromafloria called Healing Waters. Healing Waters is hitting all 388 Ulta doors at a time when the retailer is aggressively updating its stores with upscale fixturing and a focus on boutique presentation.
The line will be merchandised in Ulta’s prestige bath and body area near other Armafloria brands Ulta has stocked. Ulta is the launching pad, but Healing Waters is being presented to department stores and spas for launch next spring.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"