By  on November 5, 2010

NEW YORK — Ulta is putting its vote into natural bath and body with the rollout of a new line from Aromafloria called Healing Waters. Healing Waters is hitting all 388 Ulta doors at a time when the retailer is aggressively updating its stores with upscale fixturing and a focus on boutique presentation.

The line will be merchandised in Ulta’s prestige bath and body area near other Armafloria brands Ulta has stocked. Ulta is the launching pad, but Healing Waters is being presented to department stores and spas for launch next spring.

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