By  on October 13, 2009

NEW YORK — How does a once powerful $1 billion-plus brand find its way back after losing its relevance and nearly half its store base?

That’s the question that keeps Linda Heasley, chief executive officer of The Limited, awake at night. But Heasley has ideas. For starters, Limited on Wednesday will open a pop-up shop on Spring Street in SoHo to give New Yorkers some face time with the brand, whose last store in Manhattan closed in 1999.

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