NEW YORK — Heatherette's Richie Rich and Traver Rains are making good on their promise and finally have a full collection for stores to sell.
Tonight, the fashion duo is hosting a party at Henri Bendel to celebrate the launch of its collection there. Bendel's will focus mostly on Heatherette's party dresses and denim looks, priced to retail from $88 to $278 for jeans and T-shirts and $338 to $768 for dresses.
Since launching its label in 1999, Heatherette has managed to garner much media attention, but never had the means to create a salable collection, let alone any real distribution. After partnering last September with New York-based Weisfeld Group, which is also an investor in Fubu, Rich and Rains are en route to having a real business that could rake in wholesale volume of up to $10 million next year.
"Over the last five years, Heatherette has been brewing. We have had fashion shows, but have always been limited in production," said Rich last Friday from Palermo, Italy, where he was frolicking in the sun with Rains, muse Amanda Lepore and photographer David LaChapelle. "Now we feel it's time to officially launch, and we wanted to do it with a store that was well suited to who we are."
Rich and Rains make no secret of the fact that they are obsessed with all things New York, so launching with Bendel's seemed natural. After all, the store has been credited with helping New York legends such as Stephen Sprouse and Stephen Burrows. To announce Heatherette's arrival, the specialty store collaborated with LaChapelle on the window displays, which were installed on Monday and will be in place for a week.
"I wanted these windows to really launch Heatherette ... to let New York and everyone else know that they're here," said Bill Miller, Bendel's director of visual merchandising. "If we could let people know we have Heatherette and the windows are fun, then we did our job."
The windows will be as colorful as the label itself. LaChapelle just moved out of his 13th Street studio to spend more time in Los Angeles, so the Heatherette boys raided it for props. One window will feature a mannequin in a purple prom dress surrounded by stuffed animals such as unicorns and Care Bears, against the backdrop of a large light sign that spells out "Heaven." Another will be an ode to Heatherette muse Paris Hilton, and will feature a mannequin surrounded by loose body parts. "It's almost like they were demolished, and she is rising above the ashes," Rich quipped.The third window is styled to resemble a boudoir, and Amanda Lepore will be sitting in it for two days applying lipstick.
"When we worked with Heatherette and LaChapelle, we used their studio as the template ... It feels like a Heatherette party," Miller said.
For the Bendel's launch party tonight, the duo tapped Susanne Bartsch, Lydia Hearst and Jake Shears, part of Scissor Sisters, as special guest hosts. "It's uptown, downtown, Midtown," Rich mused. "The Heatherette girl has no limitations."
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)