After years spent critiquing the work of countless designers on “Project Runway,” Heidi Klum is ready to put her own name and work on the line.
The supermodel has teamed up with New Balance to design an activewear collection that will be sold exclusively on Amazon.com. The line, rendered in cotton and silk and dubbed Heidi Klum for New Balance, includes tunics, woven tops, leggings and outerwear.
The collection will be available in a boutique on the Web site in the U.S., U.K., Germany and Japan on Oct. 7 and prices will range from $32 to $168.
Klum was inspired by the increasingly busy lives of women, who she said want to be “stylish, comfortable and hip.”
“I definitely know what it means to be on the go: four kids, school drop-offs, playdates, sports activities, the park…it goes on and on,” Klum told WWD. “As much as I love the gowns and sparkly clothes, what I turn to most in my closet are active clothes that look stylish but are comfortable and work for all of my activities. That is exactly what my line for New Balance is all about.”
She is also behind the inaugural ad campaign, shot by Rankin, with the help of Amazon’s clothing creative director, Jan Dikkers. “I am all about action and so is my line for New Balance; so for our first campaign, I envisioned myself on the trampoline — a fun symbol of energy and activity,” said Klum.
Along with an integrated viral component, print ads will begin running in November magazines.
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For @monsemaison’s pre-fall 2018 collection, Fernando Garcia and Laura Kim honed in on the brand’s many signatures — men’s wear, which was tweaked and feminized through deconstruction, proportion play and lots of bare shoulders. See the rest of the photos on WWD.com #wwdfashion (📷: George Chinese)
On Friday night, @yohjiyamamotoofficial received the Design for Asia Lifetime Achievement Award in Hong Kong. The 75-year-old designer has been celebrated for many years and is best known for his dark and avant-garde tailoring. “In my long career, in design, architecture, [I’ve been to] so many parties, this is the very first time that I have such a warm feeling, I really appreciate this,” Yamamoto said. #wwdfashion (📷: @dominiquemaitre)
Discovery is collaborating with British pop artist @philipcolbert on a new line of clothing and accessories called Discovery Shark. The collection, which will launch next summer for Shark Week’s 30th anniversary, features a whimsical line of women’s and men’s bomber jackets, sweatshirts, bags and more. #wwdfashion
“I’m always a big champion of a female rapper, and I’m glad to see a new voice that feels unique and authentic that’s coming up, and I think we’re going to see more great things from her,” said @itsjeremyscott about @iamcardib, who performed at @moschino’s Art Basel Miami Beach party last night. #wwdeye (📷: @lexieblacklock)
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@pantone announced their Color of the Year 2018: Ultra Violet. Nearly 20 months after the musician Prince’s death, fashion is having a purple moment. Varying shades of purple appeared on spring or fall runways, from @christopherkane to @calvinklein. @gucci’s Alessandro Michele bathed his fall runway in ultra violet-colored light at one point. Pantone 18-3838 is meant to “push the boundaries of what inspires us to look upward and outward to the future.” #wwdnews #wwdfashion (📷: @kukukuba)