After years spent critiquing the work of countless designers on “Project Runway,” Heidi Klum is ready to put her own name and work on the line.
The supermodel has teamed up with New Balance to design an activewear collection that will be sold exclusively on Amazon.com. The line, rendered in cotton and silk and dubbed Heidi Klum for New Balance, includes tunics, woven tops, leggings and outerwear.
The collection will be available in a boutique on the Web site in the U.S., U.K., Germany and Japan on Oct. 7 and prices will range from $32 to $168.
Klum was inspired by the increasingly busy lives of women, who she said want to be “stylish, comfortable and hip.”
“I definitely know what it means to be on the go: four kids, school drop-offs, playdates, sports activities, the park…it goes on and on,” Klum told WWD. “As much as I love the gowns and sparkly clothes, what I turn to most in my closet are active clothes that look stylish but are comfortable and work for all of my activities. That is exactly what my line for New Balance is all about.”
She is also behind the inaugural ad campaign, shot by Rankin, with the help of Amazon’s clothing creative director, Jan Dikkers. “I am all about action and so is my line for New Balance; so for our first campaign, I envisioned myself on the trampoline — a fun symbol of energy and activity,” said Klum.
Along with an integrated viral component, print ads will begin running in November magazines.
Etro’s show, titled “The Tree of Life,” was a celebration of the house’s 50th anniversary. “My father founded the company in 1968, which was the year of counterculture and psychedelia. It’s really a show that celebrates that and the paisley design of India and its origin,” said Veronica Etro. #wwdfashion #mfw #ss18 (📷: @delphineachard)
For @msgm’s spring 2018 show, creative director @massimogiorgetti said “Words, sounds, colors. Synthesis and therapy of a collection,” were the inspirations behind the collection, showing today. Read the rest of Milan spring 2018 inspirations on WWD.com. #mfw #wwdfashion #ss18
For her first solo album in over 10 years, Fergie tapped Carine Roitfeld, Mert and Marcus, Giovanni Bianco and more to create a fashion-focused video approach for the record, Double Dutchess. "Giovanni really helped me get back in touch with my tomboy side, my hardside," said the singer. #wwdeye #wwdfashion ( : @slovekinpics)
“Volumes and Graphic Art of the Nineties are the main inspirations of the new Aquilano.Rimondi SS 2018 collection,” said cocreative directors Tommaso Aquilano and Roberto Rimondi. #wwdfashion #mfw #ss18