By  on September 6, 2008

While the My Macy's initiative created this year intensified efforts nationally to tailor merchandise to local markets, serving a diverse market is nothing new for the Macy’s Florida division.

“We’ve focused on localization for a long time,” says Julie Greiner, chairman and chief executive of the Macy’s Florida division, adding that there is a great difference between South Florida and other parts of the state. “We have climate considerations, varying local markets and tourism—both domestic and international—to consider. We can’t look at the division monolithically.”

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