By and  on January 4, 1994

NEW YORK -- Despite the flood of pre-Christmas price promotions in ready-to-wear departments, bargain hunters were still piling into stores last week, this time for post-holiday discounts.

WWD visited several locations in New York and New Jersey and found traffic brisk in a number of them, including traditional merchants and off-pricers. Stocks had a picked-over look in some spots, but generally there was an abundance of offerings to keep shoppers busy.

THE OFF-PRICE STORES

The discounts are deep at these shops, but bargain hunters must wade through a sea of mixed labels and looks to find a real steal.

Burlington Coat Outlet, Pine Brook, N.J.:

The chain's no-frills approach, along with markdowns, had the aisles filled with shoppers when the store was visited. Burlington's price tags don't carry comparisons with other stores. But they do track the markdowns from Burlington's original price, sometimes showing as many as five markdowns on a style.

Many of the big names in the coat market were on the racks. In leather outerwear, there were jackets from Izzi marked down to $99.99 from Burlington's original price of $160, and pant coats from G-III slashed to $99.99 from $200.

Wool coats have the most floor space and included such deals as J.G. Hook's topper cut to $180 from $340, Perry Ellis Portfolio's dress coat cut to $249 from $500, Harve Benard's wool and nylon reefer with leather collar on sale for $219.99, down from $400, as well as wool and cashmere coats from Larry Levine at $239.99 from $350, Dale Dressin for Harlan, $349.99 from $700, and Ilie Wacs, $499.99 from $850.

Other deals were London Fog's cotton and nylon anoraks at $99.99 from $180 and a fake fur swing coat from Monterey Fashion at $119.99 from $200.

The store also carries a small selection of dresses and suits, also at discounted prices. Among the items were a Jones New York Dress black wool chemise at $139.99 from $200 and a viscose rayon suit from Kasper for ASL at $119.99 from $179.

Loehmann's, Wayne Towne Center, Wayne, N.J.:

A sign reading "Take an extra 20 percent off all merchandise already marked down" greeted potential purchasers as they entered the well-stocked off-price store. Shoppers were busy snapping up highly discounted merchandise from some well-known makers.

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