By  on June 12, 2014

H&M is getting arty.

The Swedish retailer’s biggest store, a 57,000-square-foot flagship on Fifth Avenue and 48th Street in Manhattan, is being designed to resemble an art museum. In addition, H&M is teaming with Jeff Koons, the artist known for his “balloon” sculptures of flora and fauna. The opening, July 17, will overlap with Koons’ highly anticipated retrospective at the Whitney Museum of Art, running June 27 to Oct. 19, which H&M is sponsoring.

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