PARIS — Hennes & Mauritz AB will reveal today that it has collaborated with Alexia Niedzielski and Elizabeth von Guttman of sustainability think tank Ever Manifesto on its new Conscious Exclusive line of red-carpet looks made from more sustainable materials.
The Swedish fast-fashion giant tapped Amber Valletta as the face of its Conscious Exclusive and Conscious collections of environmentally sustainable clothing. Valletta succeeds Vanessa Paradis.
Niedzielski and von Guttman also model for the Conscious Exclusive campaign, which features outfits inspired by “a mix of flamenco and bohemia.”
The Conscious collection, made from fabrics such as organic cotton, hemp, Tencel and recycled polyester, will be available in all H&M stores that carry women’s wear and online, while the Conscious Exclusive range will be sold in 150 select H&M stores and online. Both are due to hit stores on April 10.
Launched in 2011, the Conscious Collection is part of H&M’s commitment to using only sustainable cotton by 2020. This includes organic cotton, recycled cotton and cotton grown under the aegis of the Better Cotton Initiative, which promotes farming practices that reduce water and chemical use.
Valletta is known for her environmental commitment. This fall, she collaborated with online retailer Yoox on the eco-fashion initiative Master & Muse, which showcases sustainable designs.
“I’m very excited to work with the H&M Conscious campaign, because we share the same values about sustainability,” Valletta said.
“This collection shows that you can be as mindful about people and the environment as fashion conscious,” she added. I simply love the designs and the fact that all the pieces are made with organic, recycled and cellulose fabrics shows that you don’t need to compromise fashion for sustainability anymore.”
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast