PARIS - After a two-year struggle, Hennes & Mauritz has finally won its battle to open a store on Paris’s famed Avenue des Champs-Elysées.
 
On Wednesday, Paris’s Conseil d’Etat (or Council of State) threw out an appeal lodged by the Paris mayor's office last January, contesting the French commission's decision to allow H&M to open on the street.

The mayor’s office had argued that yet another large-scale fashion shop on the avenue would cheapen its prestige. The Champs-Elysées, which is already home to H&M’s fast-fashion rivals including Zara and Mango, draws more than 100 million visitors a year.
 
H&M has commissioned high-profile French architect Jean Nouvel to design the 28,000-square-foot store.


 

To access this article, click here to subscribe or to log in.

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus