NEW YORK — H&M, which arrived in the U.S. 13 years ago, launched e-commerce in America on Thursday.
The Swedish retailer unveiled the launch on Twitter and Facebook. Daniel Kulle, U.S. president of H&M, stressed that the company didn’t “deliberately neglect” the U.S. when it came to online shopping. “We’re taking countries on every year, one by one. We’re a global company and growing on all three continents. In the past three years we have opened approximately 800 stores globally, and 80 of those stores were opened in the U.S. alone. We have e-commerce in nine markets, and the group continues to work on the global rollout of H&M’s online store with the aim of adding more new online countries during 2014. We’re busy doing things around the world,” he said.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"