H&M in February will launch iCollect, a global recycling initiative.
ICollect offers consumers vouchers in the form of store discounts in exchange for every bag of clothing donated. H&M has been testing iCollect for over a year in Switzerland with positive results, said Henrik Lampa, product sustainability manager.
The retailer hopes to learn more from the iCollect project about smart sorting and how recycling technology can be scaled up to be more commercially viable, Lampa said. The fast-fashion giant could also use the recycled fibers for a new collection. “That’s something we think has a value,” Lampa said of apparel made from recycled garments. “If it’s post-consumer recycled, that’s certainly something we would let the customer know.”
The environment has always been important to H&M. The company in April released its 10th global sustainability report, which touched on hot-button issues from organic fibers to workers’ rights. The report said H&M was the world’s largest user of organic cotton in 2011. Some of that cotton found its way into the Conscious Collection, a line made from fabrics such as organic cotton, organic linen, Tencel and recycled polyester that H&M introduced last year. The line is part of a goal to use only sustainable cotton by 2020. Another goal for the company is to lead the industry toward achieving zero discharges of chemicals by 2020. RELATED STORY: Zara Parent Inditex Goes Greener >>
Lampa said the idea for iCollect came from the fact that “there are a lot of garments that really go to waste. We encourage customers to use garments for as long as possible, but we know a lot goes to incineration plants. We want to advance recycling. We want to organically grow this idea.”
ICollect boxes will be placed near cash wraps in stores. Any type of garment is accepted. It doesn’t need to have an H&M label and it doesn’t have to be in good condition. In terms of investment, Lampa said, “It’s us spending a bit of time and that’s essentially it.” ICollect pays the H&M Conscious Foundation for the garments. The foundation will use the proceeds for speeding up technology and sourcing as well as social projects along the supply chain.
There'll be no rest for those headed to Europe for men's, as Paris just closed the gap with Milan. According to a provisional calendar released by the Chambre Syndicale, Paris Men's Week will now open a day earlier on January 16. See new highlights on the official lineup on WWD.com. #wwdnews #wwdfashion (📷: @kukukuba)
BREAKING: Jonathan Saunders is leaving @DVF. The designer has resigned from his position as chief creative officer of Diane von Furstenberg, the company said in a statement on Friday. At the time of his hire, von Furstenberg said Saunders’ arrival symbolized and facilitated her stepping back from the day-to-day duties that occupy the work of a full-time creative director. The British designer joined DVF in May 2016 and was in charge of all product categories. #wwdnews
For @versace_official’s spring ad campaign, the brand emphasized the archival prints from the spring tribute collection dedicated to the late Gianni Versace. Closing out the show were five of Gianni’s favorite models: Cindy, Naomi, Carla, Helena, and Claudia. Bowing on December 18, the new campaign is yet another tribute to supermodel-dom as the images by Steven Meisel are fronted by @iamnaomicampbell, @cturlington, @gisele and more. #wwdfashion
Four-time Oscar-nominated actress Annette Bening has been waiting 20 years to play Gloria Graham in "Film Stars Don't Die in Liverpool," which will be released on December 29. The movie about Graham – a Hollywood star known for her controversial relationship with a younger Englishman named Peter Turner – is based off a memoir Turned wrote. "She felt vulnerable to him, because she loved him, she really did love him. And anyone that we really truly are in love with, we re vulnerable to in a very deep way," said Bening. Read our full interview with the modern icon of an actress on WWD.com. #wwdeye (📷: @ninebagatelles; Styled by @cristinaehrlich)
The crisp white button down: a staple that can be dressed up or down and accessorized throughout the decades. Here, on a Art Basel-goer in 2017 on the left and on the iconic Audrey Hepburn in “Roman Holiday” in 1953 on the right. #tbt #wwdfashion (📷: Andrew Morales)
Known for her work with @victoriassecret, 25-year-old model @georgiafowler is raising her profile in Hollywood. Fowler stars in @vincecamuto’s holiday campaign, which launched in partnership with “Pitch Perfect 3.” “Almost every shoot with Vince Camuto, I’ve had to face a fear…It was definitely a challenge. I’m so grateful for it, though. I’ve always wanted to be a pop star, so that was the perfect chance,” Fowler said. Head to WWD.com to read about Fowler’s experience modeling, including at the #VSFashionShow, and her relationship with Nick Jonas. #wwdeye (📷: @jilliansollazzo)
EXCLUSIVE: Huda Kattan just became the first beauty influencer to land a major beauty deal. Kattan's business, @hudabeauty, has received a minority investment from private equity firm TSG Consumer Partners. The brand, which industry sources say is on track to do $200 million in retail sales for 2017, will receive support on product, retail and geographic expansion through the deal. Get all the details on the deal and read @_a_collins' interview with Kattan on WWD.com. Link in bio. (📷: @jgreenery) #wwdbeauty #wwdnews
Peruvian model @juanaburga_official – who is known for walking the runways of @rodarte, @viviennewestwood and @torybuch – is making the move to the big screen with drama “Los Últimos.” The film premiered in Argentina in November and arrives in the U.S. and Europe in 2018. On making the switch from modeling to acting, Burga told WWD: “It’s a completely different thing – a lot of people think it’s similar or try to connect things, especially like getting used to the camera or being looked at all the time or playing these different characrers, but film is a completely different story.” #wwdeye (📷: @jgreenery)
London’s newly opened @designmuseum will look back on the life and work of Azzedine Alaïa in a show that the designer helped to curate before he died of heart failure last month. The retrospective, which Alaïa had worked on with Mark Wilson, chief curator of the @groningermuseum, will look at the impact of his work worldwide. The show, “Azzedine Alaïa: The Couturier,” will run from May 10 to October 7. Read more about the exhibit on WWD.com #wwdnews #wwdfashion (📷: @zefashioninsider)