H&M in February will launch iCollect, a global recycling initiative.
ICollect offers consumers vouchers in the form of store discounts in exchange for every bag of clothing donated. H&M has been testing iCollect for over a year in Switzerland with positive results, said Henrik Lampa, product sustainability manager.
The retailer hopes to learn more from the iCollect project about smart sorting and how recycling technology can be scaled up to be more commercially viable, Lampa said. The fast-fashion giant could also use the recycled fibers for a new collection. “That’s something we think has a value,” Lampa said of apparel made from recycled garments. “If it’s post-consumer recycled, that’s certainly something we would let the customer know.”
The environment has always been important to H&M. The company in April released its 10th global sustainability report, which touched on hot-button issues from organic fibers to workers’ rights. The report said H&M was the world’s largest user of organic cotton in 2011. Some of that cotton found its way into the Conscious Collection, a line made from fabrics such as organic cotton, organic linen, Tencel and recycled polyester that H&M introduced last year. The line is part of a goal to use only sustainable cotton by 2020. Another goal for the company is to lead the industry toward achieving zero discharges of chemicals by 2020. RELATED STORY: Zara Parent Inditex Goes Greener >>
Lampa said the idea for iCollect came from the fact that “there are a lot of garments that really go to waste. We encourage customers to use garments for as long as possible, but we know a lot goes to incineration plants. We want to advance recycling. We want to organically grow this idea.”
ICollect boxes will be placed near cash wraps in stores. Any type of garment is accepted. It doesn’t need to have an H&M label and it doesn’t have to be in good condition. In terms of investment, Lampa said, “It’s us spending a bit of time and that’s essentially it.” ICollect pays the H&M Conscious Foundation for the garments. The foundation will use the proceeds for speeding up technology and sourcing as well as social projects along the supply chain.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast