H&M in February will launch iCollect, a global recycling initiative.
ICollect offers consumers vouchers in the form of store discounts in exchange for every bag of clothing donated. H&M has been testing iCollect for over a year in Switzerland with positive results, said Henrik Lampa, product sustainability manager.
The retailer hopes to learn more from the iCollect project about smart sorting and how recycling technology can be scaled up to be more commercially viable, Lampa said. The fast-fashion giant could also use the recycled fibers for a new collection. “That’s something we think has a value,” Lampa said of apparel made from recycled garments. “If it’s post-consumer recycled, that’s certainly something we would let the customer know.”
The environment has always been important to H&M. The company in April released its 10th global sustainability report, which touched on hot-button issues from organic fibers to workers’ rights. The report said H&M was the world’s largest user of organic cotton in 2011. Some of that cotton found its way into the Conscious Collection, a line made from fabrics such as organic cotton, organic linen, Tencel and recycled polyester that H&M introduced last year. The line is part of a goal to use only sustainable cotton by 2020. Another goal for the company is to lead the industry toward achieving zero discharges of chemicals by 2020. RELATED STORY: Zara Parent Inditex Goes Greener >>
Lampa said the idea for iCollect came from the fact that “there are a lot of garments that really go to waste. We encourage customers to use garments for as long as possible, but we know a lot goes to incineration plants. We want to advance recycling. We want to organically grow this idea.”
ICollect boxes will be placed near cash wraps in stores. Any type of garment is accepted. It doesn’t need to have an H&M label and it doesn’t have to be in good condition. In terms of investment, Lampa said, “It’s us spending a bit of time and that’s essentially it.” ICollect pays the H&M Conscious Foundation for the garments. The foundation will use the proceeds for speeding up technology and sourcing as well as social projects along the supply chain.
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews
@prada is introducing a new project at its men’s fall 2018 show this Sunday: “Prada Invites.” The fashion house invited four celebrated creative minds – @ronanaerwanbouroullec, Konstantin Grcic, @herzogdemeuron and @rem.koolhaas – to each create a unique item with its iconic nylon material. The designs will be unveiled on the runway show, which will take place at the company’s warehouse in Viale Ortles 25. #wwdfashion #mfwm (📷: @martinocarrera)
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion