By  on March 15, 2013

H&M wants to see more of America.

Thirteen years and 269 stores after the Swedish retailer unveiled its first U.S. unit, the company said customer awareness has grown sufficiently strong to warrant an aggressive push Stateside.

“We’ve established a strong brand,” said Daniel Kulle, U.S. president of H&M. “Now we can see that we can grow and expand in many markets in the U.S. There’s huge potential at the moment.”

The fast-fashion giant unveiled 40 U.S. stores last year and wants to surpass that number in 2013. “This is just the beginning,” Kulle said Thursday, revealing 10 new locations, including the Roosevelt Collection in Chicago; Union Station and The Shops at Georgetown Park in Washington; the French Quarter in New Orleans; City Place in West Palm Beach, Fla., and the Waikiki Business Plaza in Honolulu, one of the brand’s biggest new markets to date.


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