Thirteen years and 269 stores after the Swedish retailer unveiled its first U.S. unit, the company said customer awareness has grown sufficiently strong to warrant an aggressive push Stateside.
“We’ve established a strong brand,” said Daniel Kulle, U.S. president of H&M. “Now we can see that we can grow and expand in many markets in the U.S. There’s huge potential at the moment.”
The fast-fashion giant unveiled 40 U.S. stores last year and wants to surpass that number in 2013. “This is just the beginning,” Kulle said Thursday, revealing 10 new locations, including the Roosevelt Collection in Chicago; Union Station and The Shops at Georgetown Park in Washington; the French Quarter in New Orleans; City Place in West Palm Beach, Fla., and the Waikiki Business Plaza in Honolulu, one of the brand’s biggest new markets to date.
Peter Kim's Los Angeles-based premium denim line has always had its finger on the pulse of youth. This season, novelty is back in a way reminiscent of early Aughts, with studs, lace-ups, racing waxed denim and more. For more highlights if some of the key brands at the Vegas trade shows, go to WWD.com. #wwdfashion (📷: Patrick Gray; Styles by @thealexbadia; Story by @karihamanaka and @marcy_wwd)
"I was driving back on Saturday afternoon from the beach, and I just saw this sign saying 'Skydiving for $95.' And I was like, I can't not sky dive for $95," says Tom Bateman about a moment in Hawaii while shooting "Snatched." #wwdeye (📷: @vsteves; Interview by @ktauer; Styled by @thealexbadia)