The Jimmy Choo for H&M collection of accessories and apparel made its debut over the weekend with long lines at the 200 stores worldwide that carried the line.
A crowd of 1,000 waited outside H&M’s Piazza San Babila store in Milan in the rain Saturday, many since 2 a.m.; more than 800 people waited as long as 24 hours for the doors to H&M’s new Shinjuku, Tokyo, unit to open and a few even came with suitcases, and 500 people began waiting outside the Fifth Avenue flagship in New York at 8 p.m. Friday night. By dawn, the line snaked around the corner of West 51st Street to the Avenue of the Americas — the longest it’s ever been, the company said.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)