NEW YORK — Hennes & Mauritz’s 10th store here, a 25,758-square-foot, two-level unit, bowed Thursday on the corner of 86th Street and Lexington Avenue in the stylish new Lucida building with all the Swedish retailer’s attendant fanfare. A red carpet was rolled out on the sidewalk and beefy security guards stood behind velvet ropes blocking the entrance until the noon opening. Just inside the store, a phalanx of H&M staffers stood at the ready to whoop it up when the first customers streamed in.
The store represents H&M’s latest prototype and is one of only four units to feature all four concepts: Women’s, men’s, teens and children’s fare is offered in a new way. “We’re trying to give a shop-in-shop feeling to the concepts,” said an H&M spokeswoman. “We want to make the concepts clearer to our customers. We also focused on wardrobe merchandising or showing complete outfits.”
Steve Aoki held a presentation, a runway show and outdoor concert for his men's line Dim Mak. Here's a look from his spring 2018 collection, which was titled "Paradise Found." #wwdfashion #wwdmens (📷: George Chinsee)
"It's really hard sometimes. I think I have a reputation for being really tough and aggressive and pushy but I really am a very shy person who wants to be liked, and that's the conflict constantly. There's something that takes hold - I want people to like me, I don't want to be mean - but if I see something that just cries out to be answered, I go for it," says renowned NBC News correspondent Andrea Mitchell. (📷: @axeldupeux)