NEW YORK — H&M’s long-awaited store at 497-501 Fulton Street in Brooklyn is almost here.
The Swedish retailer on Wednesday will unveil a 29,000-square-foot store on the heavily trafficked shopping thoroughfare that’s been in the throes of gentrification for several years. H&M will trumpet its arrival with a block party replete with music, games, food and prizes such as H&M gift cards and concert tickets. It will be hosted by Power 105.1 and DJ EmEz. On the day of the opening, H&M will offer the first 250 shoppers in line an H&M T-shirt and an Access to Fashion Pass worth $10 to $300.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"