PARIS — Hennes & Mauritz AB said it has signed Czech tennis star Tomas Berdych as brand ambassador and plans to collaborate with the currently 6th-ranked player on a tennis collection.
“Tomas is such an exciting player, and he also cares greatly about style. We can’t wait to start working with him, to watch Tomas wear H&M on court, and to see our upcoming collection with him in H&M stores worldwide,” said Karl-Johan Persson, chief executive officer of H&M.
The collaboration marks the first time H&M clothing will be worn on court by a top-ranking tennis player. Tomas, 27, is also expected to don H&M men’s wear off the court. The deal follows in the footsteps of a similar partnership between Japanese fast-fashion retailer Uniqlo and Novak Djokovic, announced last May. RELATED STORY: H&M Declines Comment on Beyoncé Rumors >>
“I am very excited about this partnership. This is H&M’s first foray into tennis and it is very flattering for me to be their first ambassador,” stated Berdych, whose most notable achievement to date is reaching the final of the 2010 Wimbledon Championships, after defeating Roger Federer and Djokovic.
Separately, H&M said same-store sales fell 2 percent in December, following a 1 percent increase the previous month. Revenues in local currencies increased 8 percent, versus a rise of 11 percent the previous month.
“Sales in December were affected by a negative calendar effect of approximately 3 percentage points,” the Swedish high street retailer noted. The store count stood at 2,809 on Dec. 31, compared with 2,490 stores on Dec. 31, 2011. The company will publish its full-year report on Jan. 30.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast