PARIS — Hennes & Mauritz AB said it has signed Czech tennis star Tomas Berdych as brand ambassador and plans to collaborate with the currently 6th-ranked player on a tennis collection.
“Tomas is such an exciting player, and he also cares greatly about style. We can’t wait to start working with him, to watch Tomas wear H&M on court, and to see our upcoming collection with him in H&M stores worldwide,” said Karl-Johan Persson, chief executive officer of H&M.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)