NEW YORK — H&M’s 42,000-square-foot flagship at 4 Times Square here takes the notion of high tech to the next level.
Daniel Kulle, president of H&M North America, said the flagship will be the company’s most productive store in North America once it opens at 12:01 a.m. Thursday with an appearance by Lady Gaga, who is expected to interact with customers and shop at the store for several hours. She’ll be wearing some semblance of H&M, said Kulle. The performer, who released an album Monday, was amenable to the opportunity for publicity. H&M is selling the album at 175 stores worldwide.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"