By  on November 12, 2013

NEW YORK — H&M’s 42,000-square-foot flagship at 4 Times Square here takes the notion of high tech to the next level.

Daniel Kulle, president of H&M North America, said the flagship will be the company’s most productive store in North America once it opens at 12:01 a.m. Thursday with an appearance by Lady Gaga, who is expected to interact with customers and shop at the store for several hours. She’ll be wearing some semblance of H&M, said Kulle. The performer, who released an album Monday, was amenable to the opportunity for publicity. H&M is selling the album at 175 stores worldwide.

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