By  on November 22, 2010

Hennes & Mauritz said Monday that it is planning to open its first store in Singapore in the fall of next year.

The Swedish fast-fashion giant said the 32,291-square-foot boutique will be located on Orchard Road, a key shopping district of the city.

“We look forward to opening our first store in South East Asia. There is great potential for expansion in this highly populated and fashion conscious region,” said Karl-Johan Persson, H&M’s chief executive officer.

Fast Retailing Co. Ltd.’s Uniqlo is also eyeing the South East Asian market. Earlier this month it opened its first store in Malaysia and last year it bowed in Singapore with two boutiques.

H&M announced separately that it will open its first store in the southern Japanese city Fukuoka in the fall of next year. H&M entered the Japanese market in 2008 and its presence has since grown to 10 stores in cities such as Tokyo, Yokohama and Osaka.

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