When H&M opens its first store in Mexico on Nov. 1, the 45,000-square-foot flagship in Mexico City will house more than just merchandise. The store in the Centro Santa Fe mall will feature the brand’s first in-store quality lab. The lab will be staffed by four dedicated H&M employees, trained by the company’s global quality department. Products will undergo extensive testing, including washing and safety tests, in plain view of customers, who will be able to observe the evaluations process. The Mexico City store will serve as a gateway to Latin America, where H&M is continuing its expansion with a store in Chile, bowing in the spring, said Daniel Kulle, continental manager for H&M North America. “It’s possible that we may expand the lab concept to additional stores in the future,” he added. RELATED STORY: H&M Sales Rise in September >>
On the style front, H&M on Monday launched a Fashion Family capsule collection of coordinated apparel and accessories for parents and kids. Mother-daughter looks include, for mom, a graphic textured jacket with a metallic miniskirt and a collarless faux-fur jacket worn over a structured dress. The scaled-down girls’ version is a blush-pink party dress, graphic textured jacket and faux-fur vest.
“I see things on the hanger and I’m, like, ‘I never knew that color worked on me.’ It’s things you necessarily wouldn’t choose to wear, but once you put them on, you see why Janie is who Janie is." — Lily Collins on working with former "Mad Men" costume designer, Janie Bryant on creating looks for her role as Celia Brady's in Amazon series, "The Last Tycoon." 📸@jilliansollazzo #wwdeye
EXCLUSIVE: Sarah Rutson has been tapped to Build New American Fashion Group. The parent of Joie, Equipment and Current/Elliott hired the merchant to rev up its brands and expand its portfolio into designer, beauty and lifestyle categories. Read more on WWD.com, link in bio. #wwdfashion
Michael Kors' $1.3B Jimmy Choo deal has the company squaring off with Coach Inc. as both seek to build American powerhouses. Coach bought Stuart Weitzman in 2015 and Kate Spade just two weeks ago, but Michael Kors' acquisition may be putting pressure on its rival in the new push for scale. #wwdnews (📷: George Chinsee)
Meet actress Lucy Boynton, who plays opposite Naomi Watts in the recently released Netflix series "Gypsy." Boynton stopped by WWD to talk about her upcoming projects and her nomadic lifestyle. Get all the details on WWD.com. #wwdeye (📷: @dandoperalski)