By  on January 9, 2013

PARIS — Bucking the prevailing economic gloom, Hennes & Mauritz AB is going full steam ahead with its brand diversification, with the opening in the spring of the first physical and online stores for its new brand, & Other Stories.

The Swedish high-street retailer plans to open brick-and-mortar stores in seven cities — Barcelona, Berlin, Copenhagen, London, Milan, Paris and Stockholm — to mark its first collections under the new banner.

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