with contributions from Anna Merida Zauner
 on December 2, 2009

PARIS — Karl-Johan Persson — the architect behind Hennes & Mauritz AB’s recent move into home furnishings and the 2007 launch of its more upscale COS chain — said the Swedish giant likely would open its first home stores soon, and put more firepower behind the COS concept next year.

But the new 34-year-old chief executive officer of Europe’s second-largest fast-fashion retailer stressed that its flagship banner, and its cheap and chic proposition, remain the cornerstones of his strategy.

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