By  on March 18, 2013

Home, sweet home.

That’s what the merchants at Belk are chanting these days.

“For the past two years, home has had the biggest sales increase [in the company],” said David Zant, executive vice president and general merchandise manager of men’s and home. “And we’ve had explosive growth on the hard home side.”

Zant said customers have responded especially well to kitchen items. Everything from electrics and cookware to single-serve coffee makers have been popular. “And our luggage business has also been good.”

Zant said that Belk has made a concerted effort to grow its kitchen business, and it’s paying off. Among the best-selling brands are Cuisinart, KitchenAid, Calphalon and Keurig, which has made huge inroads into the single-cup coffee market.


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