WWD Staff Report

Retailers are struggling with what they describe as their toughest selling season, but they’re not throwing in the towel.

Some merchandise — whether it’s well-priced, trend right, good value or simply has that “must-have” quality — is resonating with cash-strapped consumers. And that goes for categories, retail hot spots and even some fashion-focused public figures in this U.S. presidential election year.

Among this summer’s product winners: Prada’s animal key chains, “Sex and the City” lingerie, Eileen Fisher sportswear, Chanel hair accessories, Ray-Ban’s two-tone sunglasses, Tory Burch Reva ballet flats and Sephora’s Blockbuster color palette.

WWD asked reporters and editors around the world to find out why some items are going strong despite an economic climate that seems to deteriorate almost daily, while other merchandise is either glued to the shelves or drastically marked down.

Here are some of the products, fashion stocks and companies, retailing venues and people that defy gravity:

PRADA’S TRICKS

The luxury goods house has turned a key chain into a money generating and waiting list success. Launched last fall, the Tricks line-up includes teddy bear key chains and other gadgets. Spurred by the strong performance of its winter collection, Miuccia Prada tweaked the line for summer by outfitting the furry animals as sportsmen, including tennis and baseball players a boxer and a swimmer. Retailing for $184 at current exchange rates, they arrived at Prada flagship stores worldwide at the end of June.

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