Hot Topic Inc. chief executive officer Lisa Harper thinks the company’s Torrid division can win over plus-size female shoppers by treating them like who they are: women.
While Torrid last year represented only 19 percent of Hot Topic’s store count, Harper asserted it can overtake Hot Topic in sales and profits by offering relevant fashion to a customer base that few retailers have figured out. She’s making aggressive moves to get it there by pushing Torrid’s store expansion, upgrading the merchandise and launching a rare national advertising effort to raise awareness for Torrid’s message that plus-size shoppers don’t have different desires from the majority of shoppers because they are, in fact, the majority.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"