Hot Topic Inc. chief executive officer Lisa Harper thinks the company’s Torrid division can win over plus-size female shoppers by treating them like who they are: women.
While Torrid last year represented only 19 percent of Hot Topic’s store count, Harper asserted it can overtake Hot Topic in sales and profits by offering relevant fashion to a customer base that few retailers have figured out. She’s making aggressive moves to get it there by pushing Torrid’s store expansion, upgrading the merchandise and launching a rare national advertising effort to raise awareness for Torrid’s message that plus-size shoppers don’t have different desires from the majority of shoppers because they are, in fact, the majority.
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EXCLUSIVE: Sarah Rutson has been tapped to Build New American Fashion Group. The parent of Joie, Equipment and Current/Elliott hired the merchant to rev up its brands and expand its portfolio into designer, beauty and lifestyle categories. Read more on WWD.com, link in bio. #wwdfashion
Michael Kors' $1.3B Jimmy Choo deal has the company squaring off with Coach Inc. as both seek to build American powerhouses. Coach bought Stuart Weitzman in 2015 and Kate Spade just two weeks ago, but Michael Kors' acquisition may be putting pressure on its rival in the new push for scale. #wwdnews (📷: George Chinsee)
Meet actress Lucy Boynton, who plays opposite Naomi Watts in the recently released Netflix series "Gypsy." Boynton stopped by WWD to talk about her upcoming projects and her nomadic lifestyle. Get all the details on WWD.com. #wwdeye (📷: @dandoperalski)