By  on September 20, 2010

LONDON — Biba, the eclectic London emporium that drew customers ranging from Princess Anne to Twiggy during its Sixties and early-Seventies heyday, has been reborn yet again as a fashion brand.

House of Fraser, one of Britain’s leading department store chains, has purchased the company, along with distribution rights for 25 countries. The retailer is hoping to transform Biba into an affordable, cross-generational fashion brand with annual revenues of at least 20 million pounds, or $31 million at current exchange.

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