“How do you sell 60,000 bottles of fragrance in a day when no one has smelled it?” asked HSN’s general manager of beauty and merchandising, Betsy Olum. The answer is: “You tell a story.”
In the beauty business for over 20 years, HSN has transformed itself from a relatively undeveloped beauty retailer with a handful of proprietary brands to a robust venue for more than 60 — across the color cosmetics, skin care, hair care, nail care, beauty tools, bath and body and fragrance categories.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)