By  on August 24, 2012

“How do you sell 60,000 bottles of fragrance in a day when no one has smelled it?” asked HSN’s general manager of beauty and merchandising, Betsy Olum. The answer is: “You tell a story.”

In the beauty business for over 20 years, HSN has transformed itself from a relatively undeveloped beauty retailer with a handful of proprietary brands to a robust venue for more than 60 — across the color cosmetics, skin care, hair care, nail care, beauty tools, bath and body and fragrance categories.

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