The Home Shopping Network is establishing itself as a beauty authority with its 360-degree lifestyle platform integrating television and the Internet.
"We're trying to 'dimensionalize' our business for people. We want to create a venue where people can watch, learn, be inspired and gain confidence in the products that are right for them," said Mindy Grossman, chief executive officer of IAC Retailing at Barry Diller's IAC/InterActiveCorp, which owns HSN. "Since we relaunched our Web site, we've changed our whole approach to creating both our live and creative content. The beauty category was already a big focus, but now we can create more assets and utilize our content."
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"