By  on December 14, 2007

The Home Shopping Network is establishing itself as a beauty authority with its 360-degree lifestyle platform integrating television and the Internet.

"We're trying to 'dimensionalize' our business for people. We want to create a venue where people can watch, learn, be inspired and gain confidence in the products that are right for them," said Mindy Grossman, chief executive officer of IAC Retailing at Barry Diller's IAC/InterActiveCorp, which owns HSN. "Since we relaunched our Web site, we've changed our whole approach to creating both our live and creative content. The beauty category was already a big focus, but now we can create more assets and utilize our content."

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus