By  on June 15, 2011

For Jill Braff, joining HSN was about a challenge. After all, she “grew up in the gaming industry,” as she said, working at Glu Mobile, a mobile game publisher; The Learning Company/Mattel Interactive; Sega of America, and Nintendo of America.

“[HSN] had a problem they were trying to solve and a story they were trying to tell,” said Braff, executive vice president of digital commerce at the interactive multichannel retailer. “HSN was talking about something compelling — transactional innovation. We have these channels that we drive $3 billion in business through. How are the channels different? What are the insights that make them bigger than the sum of their parts?”

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