Global beauty and personal care companies continue to enter China’s booming market — and Hua Fang, vice president of Shanghai Jahwa United Co. Ltd., offered a road map to doing business in the country.
Fang took a three-pronged approach to explain the opportunities and challenges inherent in selling beauty and personal-care products in China. First, he put the Chinese market into perspective through growth data and insights. Second, he touched on presumptions of the Chinese market, especially in four key areas: consumer behavior, channel structure, communications and competition. To conclude, Fang discussed winning strategies he’s seen in the Chinese market, and ones that should be changed.
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