By  on December 9, 2009

The Hudson’s Bay Trading Co. beginning next year will utilize Hong Kong-based global consumer goods exporter Li & Fung Ltd. as its sole sourcing agent for the Zellers, The Bay, Home Outfitters and Lord & Taylor divisions.

“Li & Fung will bring design, technology and market expertise and expedited shipping to the Hudson’s Bay Trading Company,” said Jeff Sherman, chief executive officer of HBTC. “We really want to focus on our customers, our stores, our marketing and branding” by simplifying the sourcing approach.

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