By  on November 1, 2013

TORONTO — Hudson’s Bay is putting the finishing touches on an expansion and upgrade of the beauty selling departments of six of its 90 stores, four of them flagships.

It is the first major renovation of those floors in Toronto, Montreal and Vancouver in 15 years, according to Shelley Rozenwald, chief beauty adventurer and senior vice of cosmetics for Hudson’s Bay and Lord & Taylor. While adding a dozen or so new brands to the chain, Hudson’s Bay pushed the envelope in encouraging a creation of a highly defined presentation of brands. The accent of the redesign is to heighten the consumer experience. “We wanted to bring the best of the world to our consumer in a full way,” said Rozenwald, who noted that the vendors were told to maximize the expression of their brands’ message and values. She added that the goal first and foremost was to maintain the flavor of Hudson’s Bay while allowing the global brands to live on the new selling floors “the way they do in their home country.”

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