By  on November 28, 2012

Hudson’s Bay Co. wants to build its Lord & Taylor private label into a major lifestyle brand and has hired retail veteran Marie Holman-Rao to lead the charge.

Holman-Rao has been named chief creative officer of the Lord & Taylor brand, to oversee its design, development and marketing. She joined the store this week and reports to Mary Turner, executive vice president, specialty, for HBC, parent of The Bay in Canada and Lord & Taylor in the U.S. Turner oversees all the company’s private brands at both stores, as well as its specialty businesses at The Bay such as Topshop and The Room.

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