By  on March 21, 2007

From Hollywood springs an endless stream of images, including of course, fashion. Running from red-carpet glamour to edgy street style, the looks are many and varied. The area is home to a slew of retail doors, including mass chains and one-off boutiques. Just where these two ends of the fashion spectrum fit into the rapidly gentrifying area is a study in flux, but one thing is clear: Hollywood is a neighborhood on the brink. Of course, that means success for some, and extinction for others, depending on whom you talk to.

Geographically, Hollywood is a district in Los Angeles situated northwest of downtown, east of Beverly Hills and West Hollywood, south of Mulholland Drive and the cities of Burbank and Glendale, north of Melrose Avenue and west of the Golden State Freeway/Interstate 5.

On Feb. 16, 2005, state assembly members Jackie Goldberg and Paul Koretz introduced a bill to require the state to keep specific records on Hollywood as though it were an independent city. The bill, known as AB 588, was unanimously supported by the Hollywood Chamber of Commerce and the Los Angeles City Council and was approved by Gov. Arnold Schwarzenegger in August 2006. Hollywood does not have its own municipal government, but it does have honorary mayor Johnny Grant, who is on hand for ceremonies such as the Walk of Fame star dedications.

Today, the famed intersection at Hollywood Boulevard and Vine Street is undergoing a redevelopment that includes a W Hotel, live-work loft spaces and condos and a slew of restaurants, clubs and retail chains that chase such gentrification projects. Two of the most anticipated openings are an H&M store and a Whole Foods supermarket, both due to open in the fall.

In the last few years, the area has seen drastic regeneration, anchored by the refurbishment of legendary theaters such as the Pantages and El Capitan and Grauman's Chinese, and the building of the retail-tainment behemoth Hollywood and Highland, now home to the Kodak Theater and the Academy Awards, and retailers like Gap, Hot Topic and Lucky Brand Dungarees. One of the neighborhood's original fashion icons, Frederick's of Hollywood, has maintained its headquarters on the street, and last year revamped its flagship.

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